the art of Tröegs

Here at Tröegs, we like people who make things, which is why we love the annual Art of Tröegs contest. Each year, as the contest draws to a close, it feels like Christmas as amazing works of beer-inspired art arrive one after another at the brewery. Over the years, we’ve gotten thoughtful digital artwork, a video game, a custom commercial-grade hardwood table, a multi-tiered cake, a hand-embroidered jean jacket, custom Tröegs sneakers and just about everything in between. Our very favorite part of the contest is the gallery opening, where we get to meet our creative fans … and often hatch ideas for even bigger projects down the road!

In the past, Art of Tröegs artists have crafted signs for our brewery, reimagined the iconic Nugget Nectar First Squeeze, and even painted our food truck. Now we are super excited to announce that we have our first beer label design from an Art of Tröegs alumnus! Last year, we received over 70 submissions to the contest, and we were charmed by a digital design from Devin Watson showing Troegenator riding a three-wheeled bicycle through a psychedelic dreamscape.

When we came up with a new Double IPA inspired by our annual hop-selection trip to Yakima Valley, we thought Devin was the artist to capture that “kid-in-a-candy-store” vibe. He didn’t disappoint. You can almost taste the pear, citrus and hint of melon in his hop-filled LolliHop trees. Stay tuned to our social channels for release details on this new beer.


Eligible entrants can get in on the Art of Tröegs Contest by creating an original work of art (painting, photography, illustration, digital design, drawing, mixed media, crafts, sculpture, collage, jewelry, metalwork, carving, mosaic, stained glass, etc.) that is inspired by Tröegs artwork. And don’t forget to tell us a little story about your artwork, too. For digital reference pieces of our beer artwork visit our logo asset library. Our panel of judges will choose their favorite piece. Submissions are due by April 26, 2020. The contest winner will receive:

  • NEW THIS YEAR: A limited-release beer label will be created in honor of the winner’s artwork by Tröegs in-house artists
  • $500 cash prize
  • Fifth-annual Art of Tröegs Gallery opening party held in your honor
  • One night’s accommodations for you and a few friends (two rooms)
  • Bragging rights for life!


Two runners-up will receive a cash prize, an invitation to the gallery opening party and a one-night hotel stay.
Submissions will be judged on the following criteria:

  • 25% – Creative use of Tröegs artwork
  • 25% – Concept/Story
  • 25% – Craftsmanship
  • 25% – General Awesomeness!


Submissions will be accepted by mail, online and in person. Mail-in submissions can be sent to Tröegs Independent Brewing, Attn: Art of Tröegs, 200 E. Hershey Park Drive, Hershey, PA 17033. In-person submissions can be delivered to our General Store during regular business hours. Digital submissions or photos of finished work can be sent to info@troegs.com. All submissions for this year’s contest are due by April 26, 2020, and MUST include your name, address, email and phone number. Seriously. While we love getting random pieces of amazing artwork, it’s a total bummer if we don’t know who did it.
Visit troegs.com/aotrules for official rules and details.